Redesign Paytm Passbook
Overview
Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. Paytm is India’s first digital wallet company and also India’s first Mobile-only Bank.
This feature “Passbook” got its term from the traditional banking. In traditional banking, passbook is a diary where users can get printed all the payments made using their account. So in Paytm app, Passbook is also one place where users can view all their payments; be it a payment to a merchant, to a friend, or a recharge. Users can make payments using different payment modes like Paytm Wallet, Paytm Bank, Unified Payment Instrument (UPI).
Role
Research, Information Architecture, Wireframes, Interaction Design
Challenge
Each payment instrument to have the existing landing
Process
Understanding the problem space
During a field research , we identified the following problems with the current passbook
Landing screen was complex for users to understand as they couldn’t identify which section to go to, to see a particular transaction.
Transaction communication was lengthy and at time did not. provide clarity about the transaction.
While making a payment, sum of multiple wallets was shown but in the passbook, these wallets were scattered
If a transaction got failed, they could not find it anywhere in the app
Opportunity
Provide consumers with a seamless passbook experience and easy discovery
Wireframing the solution
Based on the problems identified we decided to solve the following
A unified passbook experience so that users can see all the transactions at one place
Simpler communication
An option to search transactions at global level
Group all the different wallet type into one category, Paytm Balance
Unbundle UPI payments to show linked bank accounts
We quickly decided on IA & mocked up some basic wireframes to gather feedback from Product, Engineering and the users on the overall layout and structure.
Final Design
We understood that users wanted a simplified interface so that they could quickly find the desired transaction ad thus the need for a unified passbook.
